Both Programs! People First, Sales in Senior Living & Cultural Excellence
8-week Courses
$547.00
Cultural Excellence in Senior Living
8-Week Dynamic EQ Culture Program
High-EQ leadership isn't soft; it's strategic. It creates stability, reduces turnover, and strengthens performance at every level.
This Emotional Intelligence (EQ) program was meticulously designed with the unique demands of senior living leadership in mind. We understand that your time is a precious commodity, often stretched thin by complex operational needs, resident care, and family engagements. That's why every module, every insight, and every practical exercise in this program is crafted to be both concise and incredibly impactful, ensuring you gain maximum value without sacrificing your critical time.
Do not underestimate the profound ripple effect that dedicated engagement with these EQ principles can unleash. When taken seriously and applied consistently, the changes you implement have the power to transform not just your individual leadership style, but the entire culture of your community. This program is a catalyst for systemic improvements that resonate across every level of your community.
Improved Relationships
Foster stronger, more authentic connections among team, residents, and their families, built on trust and mutual understanding.
Healthy Culture & Retention
Cultivate a supportive and engaging work environment where staff feel valued, leading to increased morale and significantly higher retention rates.
Enhanced Resident Satisfaction
A dynamic, emotionally healthy leadership team creates a community where residents feel deeply understood, respected, and truly at home, enriching their daily experiences.
Positive Financial Impact
Drive operational efficiency, reduce costly turnover, and strengthen your community's reputation, directly contributing to your bottom line.
Embracing EQ leadership is not merely about personal growth; it's a strategic investment in the holistic success and sustainability of your senior living community. This program provides the tools and insights to create a thriving ecosystem where everyone, from leaders to team members, can advance.High-EQ leadership isn't soft; it's strategic. It creates stability, reduces turnover, and strengthens performance at every level.
This EQ program was meticulously designed with the unique demands of senior living leadership in mind. We understand that your time is a precious commodity, often stretched thin by complex operational needs, resident care, and family engagements. That's why every module, every insight, and every practical exercise in this program is crafted to be both concise and incredibly impactful, ensuring you gain maximum value without sacrificing your critical time.
Flexibility – This program is designed to fit the demanding pace of senior living leadership. Teams may meet weekly virtually or in person to learn the material together, spending anywhere from 20 minutes to 1.5 hours depending on the topic and the level of team engagement or material can be completed independently and then meet weekly for a brief 15-minute discussion to share feedback and collaborate on questions provided with program.
The Program - The program begins with a definition of EQ, followed by inspiring examples of EQ in action from world leaders who transformed major organizations and achieved remarkable success. It then dives into important EQ Competencies, such as, Fostering Team Resilience, Curiosity Over Accusation, Balancing Empathy with High Expectations & Accountability, Communicating for Results, Managing Stress and Emotional Biases, etc.
Also included are Weekly Goals, Discussion Questions. Business Cases, and Bonus Content that achieves Instant Positive Cultural Change.
When the tools provided are practiced consistently, your community will experience a powerful transformation—elevating your leadership, fostering a healthy, high-performing culture, boosting team engagement and increasing retention.
Flexibility – This program is designed to fit the demanding pace of senior living leadership. Teams may meet weekly virtually or in person to learn the material together, spending anywhere from 20 minutes to 1.5 hours depending on the topic and the level of team engagement or material can be completed independently and then meet weekly for a brief 15-minute discussion to share feedback and collaborate on questions provided with program.
The Program - The program begins with a definition of EQ, followed by inspiring examples of EQ in action from world leaders who transformed major organizations and achieved remarkable success. It then dives into important EQ Competencies, such as, Fostering Team Resilience, Curiosity Over Accusation, Balancing Empathy with High Expectations & Accountability, Communicating for Results, Managing Stress and Emotional Biases, etc.
Also included are Weekly Goals, Discussion Questions. Business Cases, and Bonus Content that achieves Instant Positive Cultural Change.
If your team will invest time and effort into Cultural Excellence, your community will experience a powerful transformation—elevating your leadership, fostering a healthy, high-performing culture, boosting team engagement and increasing retention.
This item is a digital PDF download designed for on-screen viewing. Because it is formatted for digital use, page alignment may shift if printed. All materials are protected by copyright. The purchase price includes use for one community with up to 15 leaders. Substantial discounts are available for organizations wishing to use the program in multiple communities. Please reach out for pricing.
People First Sales in Senior Living
Increase Your Tour-to-Move in Ratio
At our community we consistently achieved the highest tour to move-in ratio throughout the organization—typically above 40%! Your ratio will soar if your sales team consistently applies these practices.
Transform Your Senior Living Sales Team With the Power of EQ
Where compassion meets strategy—and connection drives move-ins.
This 8-week Emotional Intelligence (EQ) program is a game-changing digital guide designed specifically for Senior Living Sales Professionals who want to elevate their impact, strengthen their conversion skills, and build lasting trust with families during one of life’s most emotional transitions.
In senior living, sales isn’t simply about occupancy—it’s about guiding families through fear, guilt, overwhelm, love, and uncertainty. And while many sales trainings focus on scripts or pressure tactics, this program focuses on people. It strengthens the internal skills that create genuine trust, meaningful conversations, and predictable results.
We also understand one of the biggest challenges in senior living sales: time.
That’s why every module is intentionally crafted to be concise, powerful, and immediately actionable—no fluff, no filler. Each weekly lesson requires only 20–60 minutes, yet delivers impact that most programs take months to achieve. When the practices are applied consistently, results follow naturally and quickly.
With this program, your team will learn to:
Recognize emotional cues and respond with empathy that builds immediate trust
Guide families through fear-based objections with confidence and compassion
Shift from transactional selling to relationship-centered advising
Understand what families aren’t saying but deeply need
Create emotionally safe conversations that naturally lead to successful move-ins
Stay grounded and focused to reduce fatigue and improve follow-up
Become the trusted advisor families rely on—not just another salesperson
The program is built on a simple truth:
When families feel emotionally supported, they move forward.
When sales teams lead with EQ, occupancy follows.
Over this 8-week journey, participants meet weekly (or self-pace) while building a powerful toolkit that transforms the entire sales approach—from the first contact to the final decision. Each week features concise lessons, practical exercises, reflection prompts, and real senior living scenarios that can be applied immediately.
Flexibility – Teams may meet weekly in person or virtually to learn the material together, spending anywhere from 20 to 60 minutes depending on the topic and the level of team engagement or material can be completed independently and then meet weekly for a brief 15-minute discussion to share feedback and collaborate on questions provided with program.
Whether you’re working with a brand-new sales counselor or elevating a seasoned team, this EQ-driven approach creates results that traditional sales training simply can’t match.
This is more than a program—it's a pathway to higher conversions, stronger family partnerships, and a reputation for exceptional, heartfelt service that sets your community apart.
Digital PDF Download
Perfect for on-screen use. Your purchase includes use for one community (up to 15 team members). Discounts available for multiple communities.
Please download immediately after purchase.
This item is a digital PDF download designed for on-screen viewing. Because it is formatted for digital use, page alignment may shift if printed. All materials are protected by copyright. The purchase price includes use for a Sales Team up to 15 directors. Substantial discounts are available for larger or additional teams. Please reach out for pricing.